Google Launches Compute Engine To Take On Amazon Web Services

Google has spent the last decade building a huge amount of infrastructure to support its own services and applications. Now anyone will be able to take advantage of all that investment, as Google is rolling out a set of infrastructure-as-a-service products that could compete with industry heavyweight, Amazon Web Services. Google has already built one of the largest data centers and networks to connect those data centers. And in 2008, Google created App Engine, which Holzle said now supports over 1 million active apps and 7.5 billion hits per day. It's the largest public NoSQL data store in the world.

george washington russell westbrook horsetail falls ice t downton abbey new york knicks president day

Thousands of vets flock to Detroit for hiring fair

[ [ [['Connery is an experienced stuntman', 2]], 'http://yhoo.it/KeQd0p', '[Slideshow: See photos taken on the way down]', ' ', '630', ' ', ' ', ], [ [['Connery is an experienced stuntman', 7]], ' http://yhoo.it/KpUoHO', '[Slideshow: Death-defying daredevils]', ' ', '630', ' ', ' ', ], [ [['know that we have confidence in', 3]], 'http://yhoo.it/LqYjAX ', '[Related: The Secret Service guide to Cartagena]', ' ', '630', ' ', ' ', ], [ [['We picked up this other dog and', 5]], 'http://yhoo.it/JUSxvi', '[Related: 8 common dog fears, how to calm them]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 5]], 'http://bit.ly/JnoJYN', '[Related: Did WH share raid details with filmmakers?]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 3]], 'http://bit.ly/KoKiqJ', '[Factbox: AQAP, al-Qaeda in Yemen]', ' ', '630', ' ', ' ', ], [ [['have my contacts on or glasses', 3]], 'http://abcn.ws/KTE5AZ', '[Related: Should the murder charge be dropped?]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 5]], 'http://yhoo.it/JD7nlD', '[Related: Bristol Palin reality show debuts June 19]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 1]], 'http://bit.ly/JRPFRO', '[Related: McCain adviser who vetted Palin weighs in on VP race]', ' ', '630', ' ', ' ', ], [ [['A JetBlue flight from New York to Las Vegas', 3]], 'http://yhoo.it/GV9zpj', '[Related: View photos of the JetBlue plane in Amarillo]', ' ', '630', ' ', ' ', ], [ [['the 28-year-old neighborhood watchman who shot and killed', 15]], 'http://news.yahoo.com/photos/white-house-stays-out-of-teen-s-killing-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120411/martinzimmermen.jpg', '630', ' ', 'AP', ], [ [['He was in shock and still strapped to his seat', 6]], 'http://news.yahoo.com/photos/navy-jet-crashes-in-virginia-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120406/jet_ap.jpg', '630', ' ', 'AP', ], [ [['xxxxxxxxxxxx', 11]], 'http://news.yahoo.com/photos/russian-grannies-win-bid-to-sing-at-eurovision-1331223625-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/a/p/us/news/editorial/1/56/156d92f2760dcd3e75bcd649a8b85fcf.jpeg', '500', ' ', 'AP', ] ]

[ [ [['did not go as far his colleague', 8]], '29438204', '0' ], [ [[' the 28-year-old neighborhood watchman who shot and killed', 4]], '28924649', '0' ], [ [['because I know God protects me', 14], ['Brian Snow was at a nearby credit union', 5]], '28811216', '0' ], [ [['The state news agency RIA-Novosti quoted Rosaviatsiya', 6]], '28805461', '0' ], [ [['measure all but certain to fail in the face of bipartisan', 4]], '28771014', '0' ], [ [['matter what you do in this case', 5]], '28759848', '0' ], [ [['presume laws are constitutional', 7]], '28747556', '0' ], [ [['has destroyed 15 to 25 houses', 7]], '28744868', '0' ], [ [['short answer is yes', 7]], '28746030', '0' ], [ [['opportunity to tell the real story', 7]], '28731764', '0' ], [ [['entirely respectable way to put off the searing constitutional controversy', 7]], '28723797', '0' ], [ [['point of my campaign is that big ideas matter', 9]], '28712293', '0' ], [ [['As the standoff dragged into a second day', 7]], '28687424', '0' ], [ [['French police stepped up the search', 17]], '28667224', '0' ], [ [['Seeking to elevate his candidacy back to a general', 8]], '28660934', '0' ], [ [['The tragic story of Trayvon Martin', 4]], '28647343', '0' ], [ [['Karzai will get a chance soon to express', 8]], '28630306', '0' ], [ [['powerful storms stretching', 8]], '28493546', '0' ], [ [['basic norm that death is private', 6]], '28413590', '0' ], [ [['songwriter also saw a surge in sales for her debut album', 6]], '28413590', '1', 'Watch music videos from Whitney Houston ', 'on Yahoo! Music', 'http://music.yahoo.com' ], [ [['keyword', 99999999999999999999999]], 'videoID', '1', 'overwrite-pre-description', 'overwrite-link-string', 'overwrite-link-url' ] ]

stephen curry hes just not that into you hes just not that into you texas longhorns texas longhorns francesca woodman kennedy center honors

Aaron Sorkin Interview Sparks Snarky Tumblr

[ [ [['Connery is an experienced stuntman', 2]], 'http://yhoo.it/KeQd0p', '[Slideshow: See photos taken on the way down]', ' ', '630', ' ', ' ', ], [ [['Connery is an experienced stuntman', 7]], ' http://yhoo.it/KpUoHO', '[Slideshow: Death-defying daredevils]', ' ', '630', ' ', ' ', ], [ [['know that we have confidence in', 3]], 'http://yhoo.it/LqYjAX ', '[Related: The Secret Service guide to Cartagena]', ' ', '630', ' ', ' ', ], [ [['We picked up this other dog and', 5]], 'http://yhoo.it/JUSxvi', '[Related: 8 common dog fears, how to calm them]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 5]], 'http://bit.ly/JnoJYN', '[Related: Did WH share raid details with filmmakers?]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 3]], 'http://bit.ly/KoKiqJ', '[Factbox: AQAP, al-Qaeda in Yemen]', ' ', '630', ' ', ' ', ], [ [['have my contacts on or glasses', 3]], 'http://abcn.ws/KTE5AZ', '[Related: Should the murder charge be dropped?]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 5]], 'http://yhoo.it/JD7nlD', '[Related: Bristol Palin reality show debuts June 19]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 1]], 'http://bit.ly/JRPFRO', '[Related: McCain adviser who vetted Palin weighs in on VP race]', ' ', '630', ' ', ' ', ], [ [['A JetBlue flight from New York to Las Vegas', 3]], 'http://yhoo.it/GV9zpj', '[Related: View photos of the JetBlue plane in Amarillo]', ' ', '630', ' ', ' ', ], [ [['the 28-year-old neighborhood watchman who shot and killed', 15]], 'http://news.yahoo.com/photos/white-house-stays-out-of-teen-s-killing-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120411/martinzimmermen.jpg', '630', ' ', 'AP', ], [ [['He was in shock and still strapped to his seat', 6]], 'http://news.yahoo.com/photos/navy-jet-crashes-in-virginia-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120406/jet_ap.jpg', '630', ' ', 'AP', ], [ [['xxxxxxxxxxxx', 11]], 'http://news.yahoo.com/photos/russian-grannies-win-bid-to-sing-at-eurovision-1331223625-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/a/p/us/news/editorial/1/56/156d92f2760dcd3e75bcd649a8b85fcf.jpeg', '500', ' ', 'AP', ] ]

[ [ [['did not go as far his colleague', 8]], '29438204', '0' ], [ [[' the 28-year-old neighborhood watchman who shot and killed', 4]], '28924649', '0' ], [ [['because I know God protects me', 14], ['Brian Snow was at a nearby credit union', 5]], '28811216', '0' ], [ [['The state news agency RIA-Novosti quoted Rosaviatsiya', 6]], '28805461', '0' ], [ [['measure all but certain to fail in the face of bipartisan', 4]], '28771014', '0' ], [ [['matter what you do in this case', 5]], '28759848', '0' ], [ [['presume laws are constitutional', 7]], '28747556', '0' ], [ [['has destroyed 15 to 25 houses', 7]], '28744868', '0' ], [ [['short answer is yes', 7]], '28746030', '0' ], [ [['opportunity to tell the real story', 7]], '28731764', '0' ], [ [['entirely respectable way to put off the searing constitutional controversy', 7]], '28723797', '0' ], [ [['point of my campaign is that big ideas matter', 9]], '28712293', '0' ], [ [['As the standoff dragged into a second day', 7]], '28687424', '0' ], [ [['French police stepped up the search', 17]], '28667224', '0' ], [ [['Seeking to elevate his candidacy back to a general', 8]], '28660934', '0' ], [ [['The tragic story of Trayvon Martin', 4]], '28647343', '0' ], [ [['Karzai will get a chance soon to express', 8]], '28630306', '0' ], [ [['powerful storms stretching', 8]], '28493546', '0' ], [ [['basic norm that death is private', 6]], '28413590', '0' ], [ [['songwriter also saw a surge in sales for her debut album', 6]], '28413590', '1', 'Watch music videos from Whitney Houston ', 'on Yahoo! Music', 'http://music.yahoo.com' ], [ [['keyword', 99999999999999999999999]], 'videoID', '1', 'overwrite-pre-description', 'overwrite-link-string', 'overwrite-link-url' ] ]

carole king crystal renn matilda cab calloway melissa gilbert deadliest catch dwts

Branding Your Company on Instagram - GetUWired

At GetUWired we strive to stay updated on all things marketing! Now I?m sure you?ve heard us mention a time or two about marketing on sites such as Instagram but now we have proof! Will you believe it if you see it with your own eyes? I certainly hope so!

Instagram has proved itself to be marketing friendly, if you know how to market. The new forms of marketing popping up aren?t just a culture favorite. Sites like Instagram and Pinterest offer their users and companies a more personal aspect of marketing. Still not sure about it? Check out this blog we found on Hubspot. After seeing these results, you won?t want to miss out on this marketing opportunity!

The 10 Best-Branded Companies on Instagram

Earlier this year, we profiled five brands that have each built themselves a solid marketing presence on Instagram, the popular photo editing and sharing social network so often linked to Twitter and Facebook updates. We?ve also stressed the why and how of using Instagram for marketing, citing the increasing importance of mobile marketing, and how that should be playing into the strategies and tactics of your social media marketing.

Now, I?m sure most of you know that social media is important. I?m also confident that many of you know some basic strategies. But let?s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. If your content is off-brand, your image will come across as confused, incomplete, or just plain wrong. That?s not to say you should be dropping nothing but explicitly on-product tweets, but to say that your content, be it original or shared, should always carry within it some sort of a representation or affirmation of your brand?s identity in some way. In fact, a Facebook study just recently confirmed this very philosophy!

An interesting way to explore this constant depiction of brand values and traits is through?you guessed it!?Instagram photos posted by brands. Check out the following images and learn how these ten companies completely nailed the representation of their respective brands.
Annie?s Homegrown

Annie?s Homegrown has done an excellent job of asserting its brand identity as an all-natural, organic, and healthy provider of foods Americans love, from macaroni and cheese to frozen pizza to fruit-flavored gummy snacks. The brand understands how important these qualities have become to its target demographic, so its Twitter strategy is based upon sharing product news, tasty-sounding recipes, and Instagram photos. This shot of a wooden version of Annie?s logo keeping guard over a small vegetable garden incorporates several important parts of Annie?s brand identity. It takes the brand?s logo, already cute and loveable, and places him directly amidst the action of the brand?s foundation. Additionally, the garden is small, and looks to be on a residential street instead of a factory, implying that Annie?s ingredients are not only natural and organic but also as homegrown as the brand name implies.
Billboard

Billboard is, like many other publications that originated in print, evolving its strategy to mesh with the era of real-time social content. On Twitter, Billboard uses Instagram to capture photos of the stars gracing its pages and share their presence within its brand in real time. The Billboard brand is based on its knowledge of who?s on top in the music industry, and its revelations of music previews, exclusive photographs, and breaking news in the music industry. Twitter is an excellent platform for Billboard to explore these real-time aspects of its brand identity, and Instagram allows for this exploration to turn into proof ? Billboard can reveal its latest associations in more casual, semi-candid photographs, which make the stars?and thus, Billboard?appear more real and genuine.

Brisk has gone through quite the evolution as a brand. Named after an archaic definition of the word ?brisk? that means ?tangy,? the drink has become Lipton Tea?s attempt to compete with various other popular canned tea drinks in today?s beverage-to-go market. This Instagram photo of a hand just about to pop the tab on a can of Brisk, coupled with a caption referring to the can as an alarm clock, serves two brand-representation purposes: it cues the viewer to imagine the scene playing out, watching the hand open the can and hearing the satisfying popping sound as the task is completed. The filter of the photo is one of Instagram?s many filters meant to call-back to older photos, just as Brisk?s name recalls an earlier definition of a flavor. This makes the brand seem both long-lasting and nostalgic, yet entirely modern due to the update?s home in social media.
The Boston Celtics

The Boston Celtics are quite the social basketball team. Their Twitter presence is huge, from the individual players? accounts to the strong social media strategy utilized to market the Celtics as more than just a basketball team, but also a brand built on the history of Boston, the luck of the Irish, and the joy of the game. They?re a team that builds its reputation on hard work and fast-paced play. This Instagram photo, sent out in a tweet just before the start of a game, captures a real-time moment that likely passed without notice, but displays the team?s togetherness, dedication to the game, uniformity, and excitement to go play, all in one shot. It also assists with the Celtics? down-to-earth reputation in delivering a photo that is close-up, placing the fans? viewpoints on par with the players, and low to the ground, literally implying that the team is down-to-earth and willing to put their noses to the grindstone to get to work.
Coach

Coach can sum up its brand identity in three words: classy, trendy, and luxurious. Seeing a Coach logo on a bag instantly raises the bag?s (and carrier?s) social capital, and the price tags attached to Coach bags are more than enough evidence to point toward their earned status as a luxury brand. In Coach?s Twitter feed, ample evidence of these three points are pronounced, but none are as pronounced as in its Instagram account. In this image, Coach divides a purse into three smaller photographs, all muted by a filter to suggest the classiness of the bag, despite its loud, unmuted color. The logo is present in two of the photographs, with the third zeroing in on the handcrafted detail of the bag, reinforcing Coach?s high-quality reputation by showing consumers the details in a setting more causal than a photography shoot, and more personal than a busy store.
Forever21

Forever21 is a clothing brand dedicated to affordable, trendy fashion. Despite its smaller price tags and distinctly non-couture reputation, from its name, Forever21 indicates that with its brand, it?s attempting to emulate a timeless feeling, through which clothing buyers can remain rooted in a particular time or age. In this Instagram shot, sent out over Forever21?s official Twitter account to announce some new arrivals to its stores, the recently-declared-back-in leopard print trend is paired with timeless fashion staples, and then sent through a nostalgia-inducing filter that ages the photograph back to the last time leopard print was in.
PepsiMAX

PepsiMAX is one of the newest product launches of megabrand Pepsi, and can be classified as Pepsi?s attempt to bridge the energy drink and ?healthy? soda categories for sales. The brand identity pushed for PepsiMAX is that of something fresh, modern, and exciting, while also familiar to the trusted Pepsi brand consumers know and love. The Twitter feed for PepsiMAX, separate from its parent brand, serves to illustrate these seemingly paradoxical qualities, especially through its liberal use of Instagram. In this photo, we see an over-saturated image of a PepsiMAX can and a billboard of its ad campaign, indicating the real-time freshness of the drink and the update alike, paired with a foosball table, an activity that has been around for years that requires focus and one-on-one competition. PepsiMAX asks us to recall the in-the-moment feeling of playing a fresh round of a game we?ve all known for years, pairing that memory with its brand offering.
Puma

Puma is a footwear brand with attitude. Originally choosing to instill the quickness, agility, and hunting prowess of a puma cat with its footwear, this Instagram photograph suggests a far more laid back image. With the old photograph-toned filter, the presence of a pair of shoes on a person and a pair of shoes shed from a person, as well as the leisurely pace of the activity portrayed, it shows consumers that Puma shoes don?t only allow you to speed past every opportunity, but they also get you to places you can enjoy with others, and remember for a long time. While Twitter is fast-paced, filled with customer service interactions, product announcements, and other news, Puma?s Instagram account is a refreshing change, reminding users that Puma knows its product isn?t just about the journey; it?s also about the destination.
Sharpie

Sharpie is an odd presence on Twitter. Its flagship product, permanent markers, is hardly something that seems easy to market on Twitter at first glance; however, the acute focus on artistic freedom and expression that Sharpie integrates into its brand makes it one of the most successful social branding companies on Instagram. Many of its Instagram snapshots, each posted to Twitter and enjoyed by many followers, does not feature the markers themselves, but rather their ink as applied to some sort of canvas by unique individuals. In this particular composition, for example, Sharpie has brought alive an artist?s passion for music, through the quick, black-and-white illustration of old-school headphones. Choosing headphones over earbuds indicates a preference for the classic, timeless instruments that have a permanent place upon the scene, which are exactly what Sharpie markers and their permanent inks are intended to be.
Starbucks

Starbucks got a mention in our last Instagram post, too, and it?s no wonder why. The coffee retailer is almost definitely the brand making the absolute most out of its Instagram-centric social media strategy. Starbucks strives to be seen as a local-friendly, socially conscious coffee shop that happens to have, oh, a few locations, rather than just another large corporate chain. In this particular image, we see bags of beans, for sale in the shops, that subtly boast the Starbucks logo, and a tray of samples of this coffee, conceivably headed for the counter of the tweeter?s local Starbucks location to be handed out to individuals. The coffee is unaltered, and the background is dimmed to black, allowing Starbucks to assert that when it comes to its brand, two things matter: the coffee and the customers? opinions.

sidney crosby at the drive in alternative minimum tax modeselektor gran torino gloria steinem war of the worlds

The Dark Meadow dev releasing action game 'Horn' with Zynga ...

Phosphor Games, developer of the atmospheric The Dark Meadow, will launch its new game Horn with Zynga as publisher. Horn is a third-person action game that at first glance draws some inspiration from Team Ico games, but is said to be loosely based on the "Old English tales of King Horn."

Horn has been announced for iOS, but don't be surprised to see it make its way to other mobile platforms in time (it was just showcased on Google's Nexus 7 tablet today during a press conference). Play time is pegged at 10 hours, and will be paired with a soundtrack by Journey's Austin Wintory. There is currently neither a release date nor price.

Show full PR text

HORN
Horn is a revolutionary 3rd person action adventure game for mobile platforms - a completely unique experience where anyone can fully explore and enjoy a beautiful and engaging console-style world, all controllable by touch gestures.
Inspired by the endearing character-based console games, HORN takes the richness of intricate worlds to explore, entertaining characters, thought provoking puzzles, the excitement of combat, and memorable extraordinary situations and brings them to mobile and makes them accessible for everyone to pick up and play.
Based loosely on the Old English tales of King Horn, you play as a young blacksmith's apprentice named Horn who wakes up to finds your village and lands over run by large fantastic, and sometimes humorous, monsters. It is revealed these creatures are actually the people and animals from your village transformed by a curse, and you alone have the power to free them. On your incredible adventure you carry the loud-mouthed head of one such fantastic creature with you - a somewhat uncooperative and ill-tempered but grudgingly helpful sidekick. Along with this new companion you must use your sword, crossbow, trusty musical horn, and wits to explore the lands, defeat the enemies, and solve puzzles in your quest to undo the curse that engulfs your homeland.
Horn features:
? Accessible controls that anyone can use- walking, jumping, slashing, even grapple hook, are all performed with intuitive gestures
? Freely navigable console-quality detailed world- go wherever you want; not confined to limited path or rail
? Story and characters that will surpass the best offerings on the platform
? Touch-friendly melee combat and crossbow style weapons
? "Pick up and play" objectives and challenges that allow for short and long gaming sessions
? 3 unique and beautiful fantasy worlds to discover
? 9 game levels with multiple challenges per level
? 10 Hours of story missions, plus endlessly escalating challenge modes
? Hidden side content to discover
? Score written by award winning Austin Wintory ('Journey')

kathy griffin road conditions newt gingrich wives weather gina carano at last al green

Online gaming helps patients connect to their ... - GamingLawyer

Reuters?Jun 27, 2012, 10.49AM IST

LONDON: Meet Roxxi ? a fully armed virtual nanobot. Billed as "medicine's mightiest warrior", she's fighting an epic battle deep inside the human body where she launches rapid-fire assaults on malignant cells. Or, if it's not cancer but diabetes you're fighting, why not join Britney and Hunter, two digital kids whose adventures to other worlds are spurred on by regular and timely updates of your blood sugar levels. They are a far cry from chemotherapy, diabetes medications, or aspirin, but Roxxi, Britney and Hunter are some of the buzz products from those who want to promote health and sell medicines.

Gamification?? turning boring, unpleasantbut necessary tasks into an online game - is a new way of thinking that is gaining momentum among drugmakers and health campaigners. It's an idea that seeks to use natural human instincts ? play and learn ? to help patients to get to know their illness better and adhere properly to treatment regimens or disease monitoring programs. "We all grew up learning through play," said Christian Dawson, strategy director at Woolley Pau Gyro, a healthcare advertising agency. "Gamification is a way pharma can use that basic human instinct to get the right information into peoples' heads."

FINDING FUN FOR SICK CHILDREN

For 10-year-old Eleanor Howarth, being able to play while trying to deal with the shock of being diagnosed with juvenile diabetes was literally a game changer. The British schoolgirl was seven and a half when she was told she had the lifelong condition and, as a result, would need to prick and squeeze blood out of her own finger four times a day to check and register her blood glucose levels. Faced with blank refusals from a terrified child, Eleanor's parents got hold of the "Didget" monitor made by German drugmaker Bayer. It comes with a game called "Knock 'E m Downs" and can be plugged into a Nintendo DS -- the games console loved by millions of children -- and rewards the patient /player for regular blood updates by adding points and new features. "It turned something she was really quite fearful about into something that could be a bit of fun," said Eleanor's father Richard Howarth. Her mother Donna said "itchangedher whole perspectiveon the diabetes." Didget took its inspiration, in part, from Re-Mission, widely cited as one of the first successful health games.

Developed in 2006 by HopeL ab, a non-profit US organisation focused on children's health, and featuring the tumor-fighting Roxxi, it isdesignedto give patients a senseof power and control over the disease and help them understand why they must have certain treatments and what those treatments will do. But games are not just for kids. A recent report by analysts at Ernst and Young on trends in the global life science sector noted the rise of gamification in health and hailed its great potential. "We enjoy playing games -- they motivate us and give us feelings of accomplishment, purpose and social connectivity," the report said. In a chapter dedicated to gamification, J Leighton Read, a US expert on health games argued that "at a time when health care is focused on outcomes and seeking sustainability, the case for gamification has never been stronger."

But can Big Pharma, traditionally so conservative and hampered by stricter marketing regulations than many other sectors, really win from this game? Bayer, one of the early enthusiasts, now has some doubts. A spokeswoman for the German firm said itwas no longer promoting the Didget monitor because of concerns about whether encouraging children to stay indoors playing computer games was the right health message to send out. Since gamification is relatively new in health care, and even newer in the?pharma sector, follow-up studies on its effects are sparse. But research published in the journal Pediatrics found that children who played Re-Mission showed improved behavioral and psychological factors linked with successful cancer treatment. Kieran Walsh, clinical director of BMJ Learning, an education division of the British Medical Journal group, says he's "not an enormous fan" of the term gamification because he fears it can sometimes trivialise medical education. He prefers the term simulation which, in hisfield,uses many of thesame ideas as gamification.

LEARNER CENTRED

Walsh sees the main use, and benefit, of games in this sector emerging from simulations that help doctors and other health professionals learn new skills, or keep up to date with the latest diagnostic guidelines or treatment protocols. Major drugmakers,?Glaxo?SmithKline?and?Pfizer?among them, have reported success with campaigns centered around gamification designed first to attract, and then teach, doctors and other health workers.

Betting on Games

GAMIFICATION is an idea that seeks to use natural human instincts ? play and learn ? to help patients to get to know their illness better and adhere properly to treatment regimens. Pediatrics found that children who played Re-Mission showed improved behavioral and psychological factors linked with successful cancer treatment.

polio cutler amas music awards 2011 music awards 2011 jill biden jill biden

Google brings incremental app updates, added encryption measures to Android

Google has just announced a new feature for Google Play that's sure to please anyone who's sat though an app update that never seemed to end. It now offers what it calls "Smart App Updates," which will let developers provide incremental updates to apps instead of forcing people to download a whole new APK for every minor update. On average, Google says those should be about a third the size of typical updates. What's more, the company has also announced that it's bringing added encryption measures to Android, which will let paid apps be encrypted with a device-specific key that makes them harder to rip and share. Both features will supported on Android devices running Gingerbread or above.

Google brings incremental app updates, added encryption measures to Android originally appeared on Engadget on Wed, 27 Jun 2012 13:18:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

saturday night fever glamping forgetting sarah marshall taraji p. henson irs shuttle discovery biggest loser