Tips for Creating Compelling Marketing Content
By Jim Fitzpatrick
Cre?at?ing com?pelling con?tent isn?t that hard when you fol?low these sim?ple guide?lines! Write clear, con?cise and inter?est?ing con?tent and your read?ers are sure to keep com?ing?back.
??Write for your audi?ence.?Who is going to be read?ing the con?tent on your web?site? Your blog? Your Face?book page? Fig?ur?ing out who you?re writ?ing for is step one to cre?at?ing con?tent that peo?ple will actu?ally want to?read.
??Find your voice.?This goes along with the first tip. Your con?tent should have a clear per?son?al?ity and tone, whether it?s con?ver?sa?tional, pro?fes?sional or oth?er?wise. Decide how you want your con?tent to sound, and be con?sis?tent throughout.
??Elim?i?nate typos and errors.?Con?tent that?s full of typo?graph?i?cal errors, gram?mat?i?cal mis?takes and poor spelling can cause you to instantly lose cred?i?bil?ity in the minds of some read?ers. Be sure to take advan?tage of spellcheck, and have some?one proof?read your con?tent before you post it if possible.
??Keep it sim?ple and snappy.?Let?s face it?attention spans are short these days. It?s been proven that read?ers are more likely to read con?tent that?s bro?ken up into easy-to-read chunks. This is why lists are so pop?u?lar! Keep this in mind as you write your mar?ket?ing content.
??Include a call to action.?You don?t want read?ers to sim?ply read your con?tent and move on. You want them to give you a call, visit your deal?er?ship or fill out a form! Calls to action encour?age cus?tomers to fol?low through on the con?tent you?ve posted.
Jim Fitz?patrick is president/CEO at Fitz?patrick Adver?tis?ing and can be reached via the web?site.
Source: http://automotivedigest.com/2012/08/tips-for-creating-compelling-marketing-content/
think like a man world peace world peace lakers colorectal cancer metta kashi neil diamond
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.