Online marketing for small business has conventionally revolved around driving visitors to your sites where the visitor will be converted into a sale by well-written sales pages.
That still applies in the present day, but besides all this, most businesses are beginning to identify the necessity to take into account the effect of social media.
It?s not time to abandon all the search engine optimisation (SEO) strategies that brought you the traffic initially, as traffic is still king, but you must know what your clients are doing and where they are hanging out; the likelihood is that social media is playing an incredibly great role in their lives thus social media marketing must be playing an increasingly great part in your online marketing techniques.
Small, local companies must be engaging with their clients on Facebook, Twitter and Google+, as that is where several people are now spending their time. There are over 10 million unique visitors to Facebook every month in Australia and the launch of Google+ implies that the world of social media will be open to many more people who have so far shunned making use of Facebook. It is also becoming more related to search.
As a sign of the rise of social media, Google+ took simply over 2 weeks to reach 10 million accounts - Facebook took over two years to reach this number.
Along with social media marketing comes online reputation monitoring and management. Nowadays everyone is a publisher of content - every time we enter a comment in our ?status? on Facebook we are publishing content. That means that it is visible to many people and can have influence. Part of our online marketing technique needs to be creating a good impact towards our business?s products and services.
If clients are spending time on social networking sites it stands to explain that they will be commenting on stuff they like and don?t like, right?
That means that your products and services might be under scrutiny and, in the sense that our reputation can be spoiled on account of bad reviews from consumers, misconceptions or instances where we did not act in response to the expectations of the customers if we fail to keep track of this and tackle the process.
The old saying of ?the customer?s always right? applies online too and it?s their perception of your firm that counts, not yours!
That is why you must be understanding the online reputation monitoring tools that allow you to verify comments regarding your business or brand. These comprise of Google Alerts, Social Mention, Viral Heat, Google Reader, Yahoo Alert, Twitter Search, Technorati, BackType and BoardReader.
Expect more names to be cropping up in the area - a definite sign of its significance and importance to your company.
As you can see, the traditional rules still have their relevance with small business online marketing, but bearing in mind the impact of social media is significant to the ongoing wellbeing of your business.
Join the new marketing revolution at Redcliffe Marketing and find out how to attract more local customers for your business. Get ideas on how to dramatically increase the effectiveness of even the smallest marketing budget. Visit http://www.RedcliffeMarketingLabs.com.au for more information.
Source: http://www.deninfo.com/2011/09/influence-of-social-media-on-online-marketing/
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